Microfranchises are a program by Fundación Paraguaya that gives families the opportunity to start their own businesses with low upfront investment and profit margins of up to 100%, depending on the product category.
The catalog includes options such as cleaning products, prevention items, home gardening kits, eggs, jewelry, accessories, technology, lingerie, and foods like empanadas and ice cream, among others. This model allows participants to represent established brands and generate immediate income through direct sales of high-demand products.
Initial investments range from G. 40,000 to G. 615,000, depending on the category, with varying levels of profitability and geographic coverage.
Among the most profitable options are the Cleaning, Prevention, and Gardening kits. With minimal investments between G. 40,000 and G. 70,000, they offer profit margins of up to 100%, meaning the initial capital can be doubled through sales. These categories stand out due to their consistent demand, low operating costs, and ease of distribution—making them especially effective for communities that need to generate quick cash flow.
The Ao Potí category, focused on clothing care products, requires an investment of G. 120,000 and yields a 56% margin, positioning it as a solid option within the household goods market. While its profitability is lower than general cleaning products, it remains competitive due to steady consumer demand.
In the fashion and accessories segment, options such as Arte Joyas, Narella, Garage Cell, Manzano Accesorios, Quimikall, and Manzano Belleza require investments ranging from G. 85,000 to G. 300,000, with profit margins between 30% and 50%. This segment stands out for its strong commercial potential in urban areas, especially as it allows for sales via catalogs, social media, or direct selling—though it often requires stronger sales and branding skills.
Meanwhile, the food sector offers higher-investment options with high turnover. Empanadas Sabrosura’s, with an investment of G. 250,000 and a 37% margin, is an attractive option for daily sales. Other Sabrosura’s formats (Flash, Palitos Express, Impulso, and Premium) require investments ranging from G. 305,000 to G. 615,000, with margins between 45% and 59%. These options are particularly appealing in warm seasons or high-traffic areas, where sales volume can quickly offset the initial investment.
Franqui Huevos, while offering a lower margin of 16%, stands out as a lower-risk microfranchise due to the constant demand for basic goods—making it ideal for entrepreneurs who prioritize stability over higher returns.
Overall, the most accessible microfranchises to start with are typically those with lower investment and higher percentage returns, such as Gardening, Cleaning, or Prevention. Meanwhile, food, fashion, and beauty categories can generate higher total income depending on sales volume, location, and the entrepreneur’s commercial skills.
Taken together, this system shows that starting a business doesn’t always require large amounts of capital, but rather smart models that can turn small investments into real opportunities for economic progress.