Fundación Paraguaya has officially launched the Verdeate Campaign, an ambitious initiative aimed at «turning green» the indicators of the Poverty Stoplight system, with the goal of helping 100,000 families improve their quality of life over the next five years.
The campaign is based on the Poverty Stoplight methodology, which identifies around 50 key indicators to determine whether a family is experiencing multidimensional poverty. The Foundation’s goal is for each participating family to transform their red and yellow indicators into green, which means they’re moving toward a life of dignity, free from structural poverty.
To achieve this, the Foundation relies on a strong team of 150 field advisors, working with over 4,000 women’s committees across the country. In 2024 alone, 92,000 Poverty Stoplight surveys were conducted with families involved in the Women Entrepreneurs Committees. Starting in 2025, the tool will also be used with individual microloan clients. The plan includes the use of technology, mentorship, challenges, and practical solutions to guide families along their path out of poverty.
In the words of Luis Fernando Sanabria, General Manager of Fundación Paraguaya:
“We are ready to help every family turn their red and yellow indicators green and eradicate poverty for good. Verdeate is more than just a campaign — it’s a collective commitment to show that with support and determination, every family can unlock their potential and improve their quality of life.”
Fundación Paraguaya has a clear vision: to become a global leader in poverty elimination, turning 300,000 indicators green each year, and ensuring that the 125,000 families it works with are living with dignity by 2029.
The Verdeate Campaign represents a bold step forward — one that brings together innovation, team dedication, and the strength of thousands of families who are proving every day that poverty can be overcome through sustainable, personalized solutions.
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