The official launch of the 2025 edition of the “Estemos Abiertos” program was successfully held, marking a renewed commitment by Coca-Cola Paraguay and Fundación Paraguaya to support small businesses and entrepreneurs across the country. The event took place at the Boardroom of Fundación Paraguaya’s headquarters and featured the participation of Stephanie Dragotto, Deputy Manager of Public Affairs, Communications, and Sustainability at Paraguay Refrescos S.A.
This new edition aims to train over 5,000 people nationwide through a fully online learning format, accessible from any internet-connected device. This digital transformation is designed to broaden the program’s reach and make training tools more accessible to people throughout Paraguay.
“This is a program we’ve been running since 2020, always supporting entrepreneurs or individuals with business ideas who want to take the first step,” Dragotto emphasized. She added, “Last year, more than 10,000 people benefited from the program, and this year, we aim to reach even further, thanks to the flexibility of a fully virtual format, which allows access to content anytime—day or night.”
“Estemos Abiertos” offers completely free workshops covering essential topics for business sustainability, including personal and business finances, business planning, budgeting, digital marketing, social media, selling through WhatsApp, and creative product or service promotion.
In addition to academic content, participants will receive personalized support from the Fundación Paraguaya team, ensuring a comprehensive learning experience tailored to the unique needs of each entrepreneur.
To enroll, applicants must be between 18 and 70 years old, own a smartphone, and commit to completing the course. Upon completion, participants will receive a digital certificate recognizing their achievement.
Registration is open through the website www.estemosabiertos.com.py or directly via the following link: https://forms.gle/PA6B9LioTbZAEBXFA.
With this initiative, Coca-Cola Paraguay and Fundación Paraguaya reaffirm their commitment to building a more inclusive economy, strengthening the country’s entrepreneurial ecosystem, and creating real opportunities for thousands of people.